MyVenue, a South Australian company that specialises in point-of-sale software, purpose-built for stadiums, arenas and hospitality venues, has grown its exports in the United States market to $7.3 million in the past year.
The company, which started in 2020, secured its first customer in the US in 2021 – a minor league baseball stadium and since then, MyVenue has deployed its technology in 78 venues across the US, Canada, the United Kingdom and Australia – including stadiums hosting the Dallas Cowboys and Miami Dolphins.
The Minister for Trade and Investment, Nick Champion, visited the US in June, meeting with companies in-market to showcase South Australia’s economic growth areas, including critical technologies.
MyVenue is a fully comprehensive solution purpose-built for stadium and arena operations which includes point-of-sale, mobile ordering app, suite catering with online pre-event ordering portal, self-service kiosk and browser accessed back office with real-time dashboards.
In Australia, MyVenue is deployed in several prominent hotels, cafes, community sporting clubs, and retirement village hospitality venues in Adelaide and Queensland.
MyVenue features in world-class venues in the US including the Hard Rock Stadium which hosted the inaugural Miami Formula 1 Grand Prix held in May and the Miami Open Tennis Tournament. MyVenue’s cloud-based point of sale solution is used across 1,125 terminals at Hard Rock Stadium.
Other venues include:
- State Farm Stadium (NFL, Arizona Cardinals, 2023 Super Bowl)
- MSG Sphere (Las Vegas, the world's most technologically advanced entertainment arena)
- AT&T Stadium (NFL, Dallas Cowboys)
- Lucas Oil Stadium (NFL, Indianapolis Colts)
- Wrigley Field (Major League Baseball, Chicago Cubs)
- Videotron Centre (18,500 seat venue, one of Canada's largest arenas)
MyVenue’s technology is hosted in the cloud and supported by Amazon Web Services, delivering fast transaction times, innovative mobile ordering and real-time reporting.
The company, which won the Small Business category at the Australian Export Awards last month and is a previous Emerging Exporter of the Year (2022), has been supported in-market by the Department for Trade and Investment and its US representatives.
“Growing a global business from Adelaide is fun and rewarding as well as hugely beneficial to South Australia. It’s not easy, but the state government provides good support,” said Tim Stollznow, Chief Executive Officer at MyVenue.
The department provided targeted customer introductions, advocacy with industry stakeholders and supported MyVenue at key trade events.
Earlier this year (2023), MyVenue signed its first reseller partner agreement with a UK cloud technology provider, Centegra which has resulted in sales into the UK hospitality sector and a full pipeline of opportunities. In 2024, MyVenue will continue to expand within Canada and the UK.
Among MyVenue’s customers are major North American stadiums and arenas including State Farm Stadium, home to the Arizona Cardinals and 2023 NFL Super Bowl; MSG Sphere, AT&T Stadium which is Dallas Cowboys (NFL) home and Wrigley Field, home to the Chicago Clubs (Major League Baseball team).