South Korea’s flag carrier and largest airline, Korean Air, is taking South Australia’s premium wines to the air – now serving local drops on its flights.
The deal secured by the Department for Trade and Investment will see Dandelion Vineyards and Murdoch Hill Wines join Henschke as premium South Australia wine offerings on Korean Air flights.
A variety of the producers’ wines will now be available for purchase to thousands of passengers each week, while also being served on First Class and Business Class flights from Asia to Europe.
An Adelaide Hills Pinot Noir and McLaren Vale Shiraz were hand-picked for the airline by a globally renowned sommelier and will be matched with in-flight meals, showcasing one of South Australia’s biggest exports to travellers from around the globe.
The decision to stock South Australian wines onboard Korean Air coincides with an increase in wine consumption in South Korea over the past decade, which has seen the State’s wine exports surge following the Korea-Australia Free Trade Agreement’s commencement on 12 December 2014.
South Australian wine exports to South Korea were valued at $31.8 million in the 2022 calendar year – three times larger than seven years ago.
State Trade and Investment Minister Nick Champion visited South Korea as part of the South Australian Government’s first overseas trade mission in October last year, when he launched the South Korean chapter of the South Australian Wine Ambassadors Club (SAWAC).
South Korea is one of six key markets selected as part of the SAWAC, established to fuel export growth and create new markets.
Dandelion Wines is partnering with SAWAC ambassador and key South Korean importer Vinokims to drive sales and help local wines break into the Korean market.