Chine Wine Immersion 2026

The South Australian Government, through its Global Wine Growth Program, invites expressions of interest from wine exporters currently active in the China market to participate in the 2026 China Wine Immersion, taking place from 10–12 March 2026.

Opportunity overview
In partnership with the Regional Wine Associations, the Department of State Development will host a delegation of approximately 8–9 leading wine trade representatives from China and Hong Kong — including new retail, e-commerce platforms, importers, wholesalers, educators, and key opinion leaders.

These delegates will take part in a three-day regional wine immersion and business-matching program in South Australia, designed to showcase the state’s premium offerings.

The delegation participants are actively looking to onboard new brands into their channels.

Activities will include trade tastings, masterclasses, and hosted lunches.

For further information, please contact:

Anthony Grundel
A/Manager TradeStart SA
M + 61 477 747 654
E anthony.grundel@sa.gov.au

Oscar Zhang
Senior Advisor, Food and Wine Exports
M + 61 481 450 629
E oscar.zhang@sa.gov.au