Hedonism Wines South Australian Wine Showcase

The Department for Trade and Investment (DTI) is seeking expressions of interest (EOI) from wine exporters who are listed with Hedonism Wines to physically support a consumer facing store takeover on Saturday 15th June 2024 in London, UK.


Following the successful wine school event in September 2023, we are partnering with Hedonism, to host an exclusive South Australian Wines Showcase on Saturday 15th June 2024.
This will be a ticketed event which runs in two slots over the course of the day; 12.30-3.30pm and 4:00-7:00pm with 50 tickets available for each.
Format: 8 stations (each with a designated region) throughout the store that will host 3 x wines per station and managed by a member of Hedonism staff.
To supplement this experience, DTI and Hedonism invites representatives of the wineries (winemakers, business managers or their UK based agents) to physically attend to support this event.
This would be to engage their high-worth customers to inform, educate and inspire them to purchase the wines of South Australia.
This initiative will drive sales and create exposure for South Australian wines to the premium UK market.

There is also potential that this activity may be covered in the media.

This is a great opportunity, not only for you to promote your wines directly to your customers within Hedonism, but to support the over-arching brand awareness of the South Australian G.I. and drive consumer education and conversion to purchase.



  • Have a valid ABN registered in South Australia. 
  • Be a live listed SKU within Hedonism in June 2024
  • To honour committed physical attendance for the event to guarantee customer satisfaction.
  • Commitment to provide all necessary marketing collateral and/ or necessary samples for this event.
  • To provide 6 bottles of your selected wine for sampling at the event
Must be over 15 pounds and GI branded

Participation Costs

Participants will be responsible for arranging and covering the following costs:  

  • Any studio costs for alteration of submitted imagery or content required for tasting notes or marketing content.
  • Travel, hotel and subsistence costs for any winery representative attending this event in support, for both domestic and international.
  • Any costs associated with the transportation of stock to be used for this event.
  • The Department does not accept any liability or responsibility for products lost or damaged during shipping or not clearing customs.  


To register your interest for this exciting opportunity for exposure in the UK market, please complete the application form below by Friday 12 April 2024.

For further information, please contact: 

Karen McConkey
Business Development Manager (Trade)
Office of the Agent General, Government of South Australia
E: karen.mcconkey@south-aus.eu

Bodhi Edwards
Manager, TradeStart
Department of Trade and Investment
E: bodhi.edwards2@sa.gov.au
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Mission Information

15 Jun 2024 - 15 Jun 2024 Food, wine and agribusiness United Kingdom and Europe Outbound