South Australian Wine Escape Promotion: Straits Wine Company

The Department for Trade and Investment has partnered with the Straits Wine Company in Singapore to run a month-long South Australian wine retail promotion from 1-30 April 2024.

Promotion details:
  • The Promotion is carried out over six Straits Wine Company stores across Singapore to incentivise the purchase and promotion of South Australian Wine currently stocked with the Straits Wine Company.
  • Major prize: ‘Win a Trip to South Australia’ for a food and wine experience for two people. Additional supplementary prizes include bottles of South Australian wine.
  • Social and digital media promotion for participating South Australian Wine companies
  • Winery spotlight
  • Instore POS and collateral
  • In-store weekly South Australian wine tastings
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Mission Information

1 Apr 2024 - 30 Apr 2024 Food, wine and agribusiness South East Asia Outbound
Event website The Straits Wine Company