South Australian Wine Escape Promotion: Straits Wine Company
The Department for Trade and Investment has partnered with the Straits Wine Company in Singapore to run a month-long South Australian wine retail promotion from 1-30 April 2024.
Promotion details:
Promotion details:
- The Promotion is carried out over six Straits Wine Company stores across Singapore to incentivise the purchase and promotion of South Australian Wine currently stocked with the Straits Wine Company.
- Major prize: ‘Win a Trip to South Australia’ for a food and wine experience for two people. Additional supplementary prizes include bottles of South Australian wine.
- Social and digital media promotion for participating South Australian Wine companies
- Winery spotlight
- Instore POS and collateral
- In-store weekly South Australian wine tastings