The Export Fundamentals Program is a South Australian Government initiative to help businesses based in the state to get started or expand their existing exports to reach new customers and markets.
The Program provides new or current exporters with the tools, connections and confidence to successfully target international markets and integrates online delivery and resources, using tools such as a digital learning platform, webinars and video conferencing and also offers access to high quality coaching and mentoring specialists.
Participants can access training and support related to the following topics to support export growth:
Export foundations – strategy preparation and planning for export
Market entry strategies
Export costings, pricing and risk
Managing foreign exchange transaction
Export marketing plan development
Export logistics and documentation
Marketing your business for overseas
Effective international sales pitches.
More channels are also offered through the program:
SA export fundamentals knowledge centre – access to a suite of information, tools and connections to help businesses grow their exports
Export advice line – practical advice to help businesses with export inquiries over the phone
Export fundamentals online workshops – takes you, step by step, through each of the key areas relating to goods exporting, and will help you develop an export plan for your business
Bespoke training events – a series of learning modules to meet industry or sector specific export needs
Free training webinars – a series of webinars with a focus on emerging opportunities and new channels to market, including eCommerce and cross border sales
Program alumni & networking events – for participants to build their network and learn from each other to support their overall export journey
Masterclasses – bespoke learning modules on the use of social media, and eCommerce platforms and marketplaces to expand global reach *This service is available at a reduced rate of $110 (GST Inc) per participant
Free one-hour coaching – on-demand and by appointment, work with the Ai Group’s trade advisers and consultants to define your export strategy and position your business for success. Businesses can access tailored solutions and advice to enhance skills and support their individual export growth journey.
How to apply
You need to apply to the Ai Group who deliver the program on behalf of the South Australian Government.
The Export Fundamentals Online Workshop takes you, step by step, through each of the key areas relating to goods exporting. These steps can help you understand some of the key challenges and develop a one-page export plan that will support you in kick-starting, rejuvenating or consolidating your export business in these challenging times.
The key learning outcomes will include understanding of your product, promotion, placement/distribution and pricing strategies, your unique selling proposition and sales pitch, export budget and forecasting and next steps to support your export journey.