South Australia Export Accelerator

APPLY NOW Expand into international markets – New grant available to South Australian SMEs.

Contact

Grants Administrator
Ph: 8303 2400
Email: saea@sa.gov.au


The SA Export Accelerator Program (SAEA) is a competitive grant program that supports South Australian small to medium-sized enterprises to expand into international markets.



Overview


Grant funding is available under three streams:

Export Accelerator

Funding of up to $30,000 (minimum $5,000) for SMEs to export. SMEs are required to match the grant funding dollar for dollar.

SMEs can apply multiple times to a maximum cumulative amount of $30,000. Once this funding has been exhausted, SMEs can apply for the New Market Entry stream.

New Market Entry

Funding of up to $15,000 (minimum $5,000) for SMEs to export into a new market. SMEs are required to match the grant funding dollar for dollar. Applicants can apply for the New Market Entry funding when they have exhausted their $30,000 allocation under the ‘Export Accelerator’ stream.

Multiple applications can be submitted for each new market.

Consortium (New funding stream)

Funding of up to $200,000 (minimum of $50,000) for consortiums of at least three SMEs to undertake collaborative export activities, on a matched funding dollar for dollar basis. 

Joint activities include, but are not limited to, joint retail/distribution channel campaigns, eCommerce marketing, branding and freight optimisation and consolidation.

An industry association is eligible to apply for this stream as long as they demonstrate financial commitment from its participating members to undertake the proposed activities.


Webinar information sessions

Export Accelerator and New Market Entry Streams


Export Accelerator and New Market Entry Streams slides
Download PDF | 663 KB


Consortium Stream


Consortium Stream Slides
Download PDF | 645 KB


Before you apply

Are you new to exporting?

New exporters or entry-level exporters who have not regularly or consistently exported previously are encouraged to undertake the Export Fundamentals Program, which will support you to prepare for the SAEA program. See the Export Fundamentals Program 

When applying you need to provide the following information

When completing the application form for Export Accelerator and New Market Entry streams, you will be asked to provide the following information:

  • Business and contact details
  • Turnover and export sales for the last financial year
  • Number of full-time equivalent (FTE) employees the business employs
  • Your product/service and its unique selling proposition (USP)
  • Your current export markets, target markets and reason for targeting these markets
  • Short-term and long-term export sales objectives
  • Critical success factors, export gaps and opportunities for your target markets
  • Activities you intend to undertake with the grant to address export gaps and/or opportunities
  • Export sales goals you want to achieve in 12 months and three years’ time as a result of undertaking grant activities
  • Number of full-time equivalent (FTE)jobs you anticipate will be created in 12 months and three years’ time as a result of undertaking grant activities.  

When completing the application form for the Consortium stream, you will be asked to provide the following information:

  • Consortium lead business/organisation and contact details
  • Consortium member business details
  • Turnover and export sales for the last financial year for each consortium member
  • Number of full-time equivalent (FTE) employees each consortium member employs
  • Short-term and long-term export sales objective for each consortium member
  • Objectives of the consortium project
  • Target markets and reason for targeting these markets
  • Critical success factors, export gaps and opportunities for each target market
  • Activities the Consortium intend to undertake with the grant to address export gaps and/or opportunities
  • Consortium member financial contributions
  • Export sales goals each consortium member would like to achieve in 12 months and three years’ time as a result of undertaking the consortium project
  • Number of full-time equivalent (FTE) jobs anticipated to be created in 12 months and three years as a result of undertaking grant activities. 

Supporting documentation 


If you are applying under the Export Accelerator or New Market Entry stream, you will be asked to upload the following mandatory documentation when you submit your application:

  • Financial statements from the last two financial years
  • Budget/cashflow forecast for the next 12 months.

If you have already developed the following documents, you will be asked to upload them when you submit your application:

  • Export plan/business strategy
  • Market research paper
  • Market entry strategy

Eligibility


Is your business eligible?

The eligibility criteria applies to all three streams under the SAEA. For a Consortium bid, the lead and members must meet select criteria.
Eligibility criteria Export Accelerator & New Market Entry Consortium - Lead Consortium - Members
Be a registered South Australian business or have significant business operations based in South Australia
Have an ABN, be registered for GST and have a minimum annual turnover of $75,000
Be from, or supporting, one of the following Growth State priority sectors (a consortium bid does not require the companies to be from the same sector):
  • Creative industries
  • Defence industries
  • Energy and mining
  • Food, wine and agribusiness
  • Health and medical industries
  • Hi-tech
  • International education
  • Space industries
  • Tourism
Have less than 200 FTE employees working for their business
Have generated sales revenue for a minimum of 24 months in South Australia
Be willing to provide information and data, including financial information (e.g. financial statements) for the past 24 months as required
Have a tradeable, export-ready good or service that is produced in South Australia
Be able to enter into a legally binding grant agreement with the South Australian Government
Be able to commit and make a financial contribution that matches the grant funding requested dollar for dollar, with evidence of available matched funding
Have not received or sought funding from another source (such as local, state or the Australian Government) to support proposed activity
Have met, if relevant, all grant agreement obligations associated with active SA Export Accelerator Grants from previous rounds

Pre-requisite activities

Applicants must either provide copies of the following three documents with their application or undertake the development of these documents as part of the funded activities related to the grant.  Funding can be requested for both pre-requisite and eligible activities, however, pre-requisite activities must be undertaken and completed prior to commencing eligible activities.

Export plan or business strategy


  • A document that demonstrates a broad consensus and long-term commitment among ownership and key management on its company goals, objectives, capabilities and constraints in pursuing and funding export activities
  • The plan or strategy should clearly show that the company has allocated and dedicated sufficient human and financial resources required for export. This includes resources to scale-up operations to meet potential increased demand; modify its product/service to suit overseas customers and standards; and manage the cash flow to deal with longer payment terms from overseas buyers
  • Eligible export plan or business strategy development activities should involve working with a third party.
 

Market research for target market


  • Initial market research should provide the company with a good understanding of its target market, including general market statistics such as population (e.g. demographics relevant to its product/service), geographic spread of population, trends, etc. to inform its marketing strategies and plans, establish pricing and determine distribution objectives
  • Eligible market research activities should involve working with a third party (such as Austrade, Food SA’s Export Hub or accredited supplier) to conduct market research into opportunities and barriers in targeted overseas markets). (Travel, accommodation and per-diem expenses for a third party are not eligible).
 

Market entry strategy


  • A document that outlines an optimal option(s) to enter the target market (e.g. direct/indirect strategies, countertrade, online, contractual entries etc)
  • Eligible market entry strategy development activities should involve working with a third party.

Eligible activities

Market access


  • Market entry requirements e.g. registrations, documentation and compliance
  • Professional advice (accounting, financial, legal) on contract negotiation related to selling your goods or service in international markets
  • International IP advice, counterfeit protection, international IP registration fees, international IP insurance (Maximum cap of $5,000 for IP related expenses in principle, but the amount can be negotiable depending on the nature of IP issues)
  • Product testing and redesign, packaging and labelling required to meet an export market requirement
  • Support to gain export accreditation, including auditing and product registration fees (e.g. Halal accreditation)
  • Product approvals, installation and training required for a new client or market
  • Contracting  third party located overseas to help increase export sales.  Staff wages and commission based payments are not eligible.

Marketing, branding and promotion


  • Internationalisation of your website, such as language translations, product and expertise details
  • Ecommerce development, including the development and implementation of an ecommerce platform
  • Pivoting to online delivery: Converting face-to-face training content to online delivery including design, development, production and accreditation of online content for international audiences
  • Marketing materials: Design, Trademark, copyrighting and printing for business cards, brochures, product sheets, presentations, promotional collateral, banners and signage specifically for overseas markets
  • Production of corporate videos and online presentations
  • Overseas social media marketing (in target markets).

Freight and logistics optimisation


  • Activities to optimise and achieve economies of scale in freight (e.g. freight and logistics cost and optimisation analysis, freight consolidation planning and implementation)
  • Purchasing or development of a product traceability and/or freight consolidation platform
  • Purchasing or development of a demand forecasting tool(s) for freight optimisation.

Export training, mentoring and coaching


  • Export-focused training, mentoring and coaching to help support your business’ export journey
  • Training in relation to digitisation, business process improvement and B2B and/or B2C marketing related to exporting.

Outbound business support (virtual and physical)


  • Participation in international tradeshows and trade missions held within Australia and overseas (in cases where there is no international border restriction)
  • Eligible activity costs include: Economy airfares; basic accommodation (standard room only); on-ground transfers for no more than two people to attend an international trade show; business programs or accompany a business mission to a relevant market or as detailed in your export plan; hiring exhibition space at an international trade show; entry and project management fees; freight and other costs associated with display products including carnets; and freight of free samples
  • Standard administrative costs of obtaining a visa directly from consulate/embassy are eligible, but priority processing, third party fees and travel and accommodation are not eligible.



Activities that are not eligible

Ineligible activities include: 
 
  • Existing activities and services provided by existing providers to the business (e.g. accountants, lawyers, existing business advisers for existing activities etc.)
  • Routine business export activities (e.g. servicing customers or supporting supply chain partners in existing export markets)
  • Activities that are not directly related to export (e.g. routine engineering services on plant and equipment, IT support, focused on the domestic market)
  • Existing export support activities that are funded through other government programs.

You cannot claim these expenses

You cannot claim expenses that: 
 
  • Were incurred by a related business entity
  • Were incurred by you when you were not a resident of Australia
  • Relate to after-sales activities
  • Have or will be subject to reimbursement by a third party
  • Relate to an illegal or unlawful activity 
  • Are commissions, incentives or discounts
  • Are in payment of an Australian tax, levy or charge (except Australian departure tax). 


How do you apply?


Complete an online application form relevant to the stream you are applying under and upload supporting documentation.

APPLY NOW


What happens next?


When will your application be assessed?

1 October 2021 - If you submit your application by 1 October 2021, you will be notified of the outcome of your application by 12 November 2021.

18 February 2022 - If you submit your application between 2 October 2021 and 18 February 2022 you will be notified by 1 April 2022.

What will successful applicants be offered?

Successful applicants will be notified by email and offered a grant. If you wish to accept the offer, you will need to enter into a funding agreement with the South Australian Government.  

Payments 


The first payment of 70% of the approved grant amount will be paid upon:

  • The execution of a funding agreement
  • Evidence of funds available to match the grant amount
  • Submission of an invoice to the Department for Trade and Investment.

The final payment of 30% of the grant will be paid at the end of the funding period upon: 

  • Completion of the final report
  • Completion of the grant acquittal
  • Submission of an invoice to the Department for Trade and Investment.

The final payment, however, may be adjusted based on the total grant amount expended.

Reporting 


Two reports will be required; a progress report at six months into the agreement and a final report. Both reports will require details of activities undertaken, grant expenditure, outcomes achieved and impact on export sales. Reporting will be completed online via the grant portal.  

Copies of all invoices, receipts and financial records related to grant and matched funding expenditure must be retained by the grant recipient and provide on request.

Support 


The Department for Trade and Investment’s Trade team and overseas offices will closely engage with successful applicants to ensure the success of their export activities. DTI will also regularly communicate with the Consortium lead (e.g. quarterly) to ensure project progress.

Performance 


Performance under this grant will be taken into consideration for future funding opportunities.  

How long is the grant funding period?

The grant will cover a 12-month funding period, commencing on the assessment date the application was received by.

Applications received by:                     Funding period:

1 October 2021                                       1 October 2021 to 30 September 2022

18 February 2022                                   18 February 2022 to 17 February 2023

Expenses must be incurred, paid for and undertaken during the funding period.

Expenses incurred three months prior to the funding period (retrospective period) for arrangements related to international tradeshows and business missions (virtual or physical) that will occur during the funding period and pre-requisite activities, are eligible under the grant.

Need help?


Frequently asked questions

If you have received a SA Export Accelerator grant previously, will this impact on the amount you can apply for?


No, the funding caps have been reset. This means up to $30,000 is available under the Export Accelerator steam for all businesses from 1 July 2021 and this amount will need to be exhausted before businesses can apply for the New Market Entry stream.

What does ‘matched funding dollar for dollar’ mean?


When you incur an expense for an approved activity, the grant will cover 50% of the cost while you will be required to cover the remaining 50% using your own funds. For example, if the cost of producing a banner is $120, the grant would cover $60 and you will be required to match this with your own funds to cover the full cost.

What is defined as a new market?


A new market is one that your business has not exported to or engaged a distributor/agent for that market over the preceding five years. If a significant point of difference can be demonstrated (e.g. different province in China) in your application, it will be considered by the assessment panel.

What are the Growth State priority sectors? 


The Growth State priority sectors include: 

  • Creative industries
  • Defence industries
  • Energy and mining
  • Food, wine and agribusiness
  • Health and medical industries
  • Hi-tech
  • International education
  • Space industries
  • Tourism.  

More information about the Growth State sectors. 

What is meant by significant business operations in South Australia? 


For businesses not registered in South Australia, the applicant would need to put forward a business case to demonstrate the jobs benefit to South Australia which outlines:

  • The applicant’s percentage of staff based in South Australia
  • The applicant’s percentage of revenue generated in South Australia
  • The impact of proposed funded activities on South Australian jobs and/or South Australian supply chains.
     
The export product(s) which forms the applicant’s application will need to be made in South Australia.

Applications are assessed on a case-by-case basis at the discretion of the Department for Trade and Investment.

How is ‘produced in South Australia’ determined?


Goods are considered produced in South Australia if the manufacturing process: 

  • Results in the manufacturing of a new product
  • Substantially transforms the nature of the materials or components
  • Represents an important stage of manufacture of a product created from an imported component.  

In addition, goods are considered produced in South Australia, where the process or operation is:

  • Not designed to circumvent the correct origin of the product
  • Not simply grading, packing or sorting of imported components.

What financial statements do you need to provide? 


Your financial statements must be prepared in accordance with Australian Accounting Standards and inclusive of (but not limited to) a Balance Sheet and Profit and Loss Statement. You will need to provide your financial statements from the past two years.

What is a budget or cashflow forecast? 


A budget or cashflow forecast is an estimate of the amount of money you expect to flow in and out of your business. You will be asked to provide a budget or cashflow forecast for the next 12 months. This means if you are submitting your application before the assessment date 1 October 2021, your budget/cashflow should reflect 12 months from October 2021 to September 2022.  

Can you apply under the Consortium stream while applying under the Export Accelerator or New Market Entry stream? 


Yes, applicants can apply under the Consortium and Export Accelerator or New Market Entry stream as long as the proposed activities are not of the same nature.

Can the Consortium lead claim a project management fee? 


Yes, the Consortium lead can claim 10% of the grant amount or $10,000, whichever is the lowest, as part of the project management fee if they are a consortium participant. If an industry association is the coordinator of the consortium, subject to the consortium’s approval, they may receive by a way of project management fee, 5% of the grant amount, or $5,000, whichever is lower.  

What evidence is sufficient to meet the matched funding criteria when accepting a grant offer? 


Evidence of matched funding can come in the form of a:

  • Recent bank statement that includes the business name
  • Letter from your accountant confirming access to sufficient cashflow
  • Letter from an investor confirming funds.  

What assessment criteria will the Assessment Panel apply to applications? 


All applications will be assessed on a competitive basis by an independent assessment panel against the program eligibility criteria and the following merit criteria:   
 
  1. Export readiness of their product/service* (*NA for Consortium stream) - Is the product/service export ready for the target market(s)? - Based on USP.
  2. Awareness of export gaps and opportunities - Are the export gaps and opportunities in the target market(s) clearly understood?
  3. Understanding of critical success factors - Have the critical success factors in expanding in existing and/or new markets been clearly articulated?
  4. Identification of appropriate eligible activities that achieve value for money - Have appropriate pathways been identified (as the proposed activities under this grant) that aligned with the critical success factors to overcome export gaps and/or support opportunities? Do the costs for proposed activities achieve value for money?
  5. Program reach impact - Is the applicant new to SAEA? Is the applicant expanding into new markets rather than existing markets? 
  6. Export growth potential based on the baseline export performance - How much difference would the proposed grant activities make based on current export performance and proposed export goal in the next 12 months?

    Further to the assessment criteria, the Department for Trade and Investment will undertake a financial due diligence assessment for the purpose of determining the financial risk of applicants prior to awarding grants. 

What is the budget allocation for the program in 2021-22?


$823,000

Are funds going to be reserved for the February 2022 assessment round?


A cap or budget has not been set for the October 2021 or February 2022 assessment rounds.  Quality applications from the October 2021 assessment round will be funded, with remaining funds available for the February 2022 assessment round.

When does the minimum $75,000 turnover need to be achieved?


A business needs to have a turnover of at least $75,000 for the most recent financial year to be eligible.

Are there any limitations with the inter-relationship of the three companies applying under the Consortium stream?


If the three companies are separate entities with their own ABN, there are no restrictions.

Is representation in another market covered?


Funding can be used to contract third parties overseas to help increase your export sales.  Staff wages and commission-based payments are not eligible for funding.

If we spend $30,000, can we claim $15,000 through the SA Export Accelerator program and then claim the remaining $15,000 through EMDG? 


No, one of the eligibility requirements for the program is that you have not received or sought funding from another source (such as local, state or the Australian Government) to support proposed activity.  EMDG have a similar requirement.

What if your business has not been generating sales revenue for a minimum of 24 months in South Australia? 


Contact the Grants Administrator
Ph: 8303 2400
Email: saea@sa.gov.au

Contact


Grants Administrator
Ph: 8303 2400
Email: saea@sa.gov.au